Black Friday is just right around the corner. If you still haven’t had the slightest clue on how you can bank in your profits, or you’re simply looking for creative inspirations for one of the biggest sales times of the year, we have something just right for you. In this article, we will share 10 creative Black Friday marketing ideas for 2018. These marketing strategies are also applicable for Cyber Monday and the Holidays!
1. Flash Sale
You see Amazon has flash sales all the time, but they just have their own name to it, which they call it “Lightning Deals”. If you’re not familiar with this, flash sale is basically a marketing idea where you offer an insane discount for some of your products but only for a very short period of time. This strategy is perfect for Black Friday where customers expect stores to have a crazy deal, but the catch is that the deal is only available for a day or so. The urgency of flash sale works very well because it pressures customers less time to think. Often times, the longer you give customers to think about a product, the more likely that they won’t end up purchasing.
To do flash sale, make sure that you have a home page banner that shows your deals so customers will be informed right away when they visit your site. For products that have flash sale, you can have a countdown timer on the product page to show how much time is left before this flash sale is gone. We recommend using a Shopify app called Countdown Cart to do so.
2. Free Gifts
Offering a free gift adds more fun to your Black Friday customers. With each order, you can give away a small gift to every customer who orders during this time of the year to show a little appreciation. If you find it financially challenging to offer free gifts for your business, you can set a minimum purchase, such as “get a free gift with every $50 purchase or more”. The minimum ensures that you’ll get a consistent profit margin since customers have to spend at least $50. You can also say that the gift is available while supplies last because you may only have a small inventory to further increase scarcity.
Your free gifts don’t need to be anything extravagant. It can be something simple and low cost since the point of this marketing strategy is to urge people to spend more. For example, if you sell women’s fashion, you can give away a free bracelet. If you sell home décor, you can give away a candle.
3. Gift Packages
Whether your customer is shopping for someone or for themselves, gift packages are great for the holiday season. You can create bundles of items as gift sets and have a theme for them, like “gifts for her”, or “gifts for him”. Gift packages can increase your AOV (average order value) since the customer is buying more items. You can even offer special gift wrapping for these bundles to increase their perceived value. We recommend taking advantage of Shopzie’s bundling feature to create your gift packages to ease up the fulfillment process.
If you want to go for the extra mile, you can even create blog posts on gift guides. This provides not only valuable content to your site visitors, but also improve your SEO.
4. New Products
Adding new products for Black Friday has two benefits. First, it refreshes the appearance of your store, allowing past customers to have a new experience with you. Second, you can make these products exclusive for Black Friday only to boost sales and create urgency. Similar to what you would do for a flash sale, you can also add a countdown timer on these new products to demonstrate urgency and to show that they’ll no longer be available after Black Friday sale is over.
5. Announcement Emails
All ecommerce businesses will be sending out announcement emails to their lists alerting them about their Black Friday deals. You shouldn’t miss out on this opportunity as well. You can take this chance to let your listing know about the special discounts that you have, plus any new products you may have added for Black Friday.
You should also custom your emails to make it Black Friday theme. Ensure that throughout your email and at the end of it, you should have a call-to-action that leads to your Black Friday deals on your website so people can start shopping right away.
6.Abandoned Cart Emails
Besides sending announcement emails, you should also take the time to send abandoned cart emails. Reconnect with your customers who didn’t finish their checkout process, and remind them that their items are still waiting in their cart. If you like, you can even offer a special Black Friday discount only for those that abandoned their carts. Some customers are very smart. They know that Black Friday is coming up, so they might purposely abandon their carts and wait for your email to give them a discount.
7. Build Hype In Advance
Whether you already have a huge following on social media or you’re just getting started, you should try to build hype around your Black Friday sales in advance. Try to be creative and think of different ways to build buzz for your business. For example, you can have a sneak peek of some of the new products you’re adding. You can also have an announcement post to let your followers know to look out for future posts where you’ll be doing any Black Friday giveaways, contests, games, or discounts. The goal here is to make your followers anticipate for your Black Friday deals, almost like having a premier for a movie.
8. Contests and Giveaways
To add more fun to one of the biggest sales times of the year, you can make up games and contests for your business. You’ll want to offer the chance to win something really special, not just something cheap like the free gift strategy we mentioned earlier.
You should also take advantage of the contest rules that can provide you benefits. For example, if the prize is a $500 gift card, the condition of entering is that someone needs to 1. Follow you on Instagram, 2. Like the Instagram post, 3. Tag two friends. These voluntary following and tagging will help draw attention and bring more organic traffic to your online profile.
9. VIP Discount
If you have a loyalty program for your business, you can offer your best customers an exclusive discount during Black Friday. Your loyal customers are more likely to purchase more than one-time shoppers, so be sure to treat them right. You should also build up the exclusiveness of this discount to make your VIPs feel extra special and appreciated.
If you like, you can remind your one-time shoppers to purchase again so they can become VIP members in order to get exclusive discounts. Show them the benefits of joining your loyalty program.
10. Extend Your Sale
Just because Black Friday is over, doesn’t mean you have to end your sales right away. It doesn’t hurt to extend your sale a day or two so people can get the last-minute chance to get special deals. Since your customers are likely to get bombarded by other businesses with their Black Friday deals, extending your sale ensures your customer gets enough time to shop at your store. You can also do a pre-sale or early Black Friday sale to get your customers warm up for the actual event.
In most cases, Black Friday is all about leveraging urgency and planning ahead of time. With the 10 tactics we shared above, we hope that you’ll be able to boost your sales on the biggest retail weekend of the year. Don’t forget that these marketing strategies can be applied to Cyber Monday as well!